Audio content is a versatile and engaging way for small business owners to connect with customers on a more personal level. This section explores various audio content types, including podcasts, audiobooks, and voice messages. Audio content allows you to share your expertise, tell your business's story, and provide valuable information in a format that's easy for your audience to consume while on the go. Whether you're discussing industry trends, sharing customer stories, or offering tips and advice, audio content can help you build a loyal audience and enhance your brand's presence.
Creating audio content is simpler than you might think and doesn't require a large investment. Basic recording equipment and free or affordable editing software are all you need to get started. Podcasts can be a great way to reach potential customers by discussing topics that interest them, while audiobooks can repurpose your written content for a new audience. Voice messages can add a personal touch to customer interactions, making your communication more engaging. By incorporating audio content into your marketing strategy, you can reach a wider audience and create a lasting impression with minimal effort and cost.
This is the Audio Content Types section of the guide titled 'Business Boosters: Best Content Types to Capture Customers' (including downloadable checklist) to help you select which individual content types will help you to build positive brand awareness and grow new customers for your business.
Podcasts
Overview of Podcasts
Podcasts are audio recordings that can be streamed or downloaded. They typically feature discussions, interviews, or storytelling on specific topics and can range from a few minutes to several hours in length.
Business Best Suited to Podcasts
Businesses that can provide valuable insights, interviews, or discussions related to their industry, such as consulting firms, educational services, and media companies.
What Type of Audience Engages with Podcasts
Listeners looking for in-depth information, entertainment, or education, including busy professionals, commuters, and enthusiasts in a particular field.
The Characteristics of Podcasts
Regularly released episodes
Can be a single host or multiple hosts
Often includes interviews and discussions
Available on platforms like Spotify, Apple Podcasts, and Amazon Music
Benefits of Podcasts
Builds a loyal audience and community
Establishes authority and thought leadership
Can be consumed on the go, making it convenient for listeners
Potential for monetisation through sponsorships and ads
Limitations of Podcasts
Requires time for planning, recording, and editing
Needs good quality recording equipment and software
May take time to build a significant audience
Required Skill Level of Podcasts
Skill Level: Intermediate
Basic recording and editing skills are needed, along with the ability to create engaging content.
Audio Books
Overview of Audio Books
Audio books are spoken versions of written books. They can be fiction or non-fiction and range from short stories to full-length novels or instructional guides.
Business Best Suited to Audio Books
Publishing companies, authors, and educational institutions looking to provide their content in an audio format.
What Type of Audience Engages with Audio Books
Readers who prefer listening over reading, such as commuters, visually impaired individuals, and busy professionals who enjoy multi-tasking.
The Characteristics of Audio Books
Lengthy, often several hours
Narrated by professional voice actors or the authors themselves
Available on platforms like Audible, Google Play Books, and Apple Books
Benefits of Audio Books
Expands the reach of your written content
Provides an alternative for those who prefer audio
Can be monetised through sales and subscriptions
Limitations of Audio Books
Time-consuming and potentially costly to produce
Requires professional narration for best results
Needs to be well-edited to ensure quality
Required Skill Level of Audio Books
Skill Level: Intermediate to Advanced
Good quality recording and editing skills, along with a strong, engaging narration.
Voice Messages
Overview of Voice Messages
Voice messages are short audio recordings used for personal communication or to convey quick information. They are often used in customer service or direct marketing.
Business Best Suited to Voice Messages
Customer service-oriented businesses, e-commerce, and those looking to provide a personal touch in their communications, such as real estate agents and personal trainers.
What Type of Audience Engages with Voice Messages
Customers and clients who appreciate quick, personalised communication and those who prefer audio over text messages.
The Characteristics of Voice Messages
Short and concise
Directly addresses the recipient
Used for updates, reminders, and customer service
Delivered via messaging apps like WhatsApp, Facebook Messenger, and voice mail
Benefits of Voice Messages
Provides a personal touch and builds rapport
Quick and easy to create
Immediate and direct communication
Can enhance customer service experience
Limitations of Voice Messages
Not suitable for detailed information
Requires clear and concise messaging
Some customers may prefer text or email
Required Skill Level of Voice Messages
Skill Level: Beginner
Basic recording skills and a clear, friendly speaking voice are sufficient.
Music Tracks
Overview of Music Tracks
Music tracks are audio recordings of musical compositions. They can be used in various contexts, from marketing videos to background music in stores or on hold during phone calls.
Business Best Suited to Music Tracks
Businesses looking to enhance their brand experience with music, such as retail stores, restaurants, event planners, and digital content creators.
What Type of Audience Engages with Music Tracks
Customers and clients who enjoy an enhanced sensory experience and those who are in environments where background music is beneficial.
The Characteristics of Music Tracks
Varied lengths depending on use
Can be instrumental or include vocals
Used as background music, theme music, or promotional content
Available for purchase or through licensing agreements
Benefits of Music Tracks
Enhances the customer experience and atmosphere
Can create a memorable brand identity
Provides a professional touch to videos and presentations
Limitations of Music Tracks
Licensing can be expensive and complex
Requires careful selection to match brand and audience
Background music needs to be unobtrusive and appropriate
Required Skill Level of Music Tracks
Skill Level: Beginner to Intermediate
Basic knowledge of music selection and licensing; more advanced skills needed for custom compositions.
Next Step: Go through the Video Content Types to select the ones best matched with your business.