DAN SAUNDERS
Performance Marketing Manager at Ingenuity Digital
Speaker | Amazon Optimisation | Ecommerce
I've worked in marketing for 16 years. Within IDHL I work closely with the directors and heads of service to identify new business opportunities. Generating quality leads, following these up and consistently obtaining a high conversion rates. Alongside this, I work on my own ecommerce and Amazon store promoting other products & services where appropriate and generating referral leads. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage has really helped working alongside Directors in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage through local networking.
How to rank your products on Amazon without compromising your prices
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It’s no doubt that Amazon is the world’s biggest player when it comes to eCommerce, but in this world where everyone is looking for a bargain, is Amazon driving cost down at your expense. The answer is yes but if you know what you’re doing , that’s not always the case. My talk will highlight actionable advise on how to rank your products higher on Amazon as well as a guide to stop racing to the bottom with your competitors.